About us

WOW Whites is Australian owned and operated and is a product of our love of the beauty, fashion and fitness industry.

Our belief is that a white smile is key to increasing your attractiveness and your overall appearance. In addition to this a white smile signifies that you look after yourself and are a healthy and hygienic person.

The WOW Whites formulation and teeth whitening kit was created with the goal of giving access to professional level results at home, without the hassle or price tag associated with going to a cosmetic dentist or professional whitening salon.

The result of this passion, commitment and research is a product that utilises the same ingredients used by the worlds best cosmetic dentists and boutique salons to give you the whitest smile of your life from the comfort of your home.